Partner at MSST Consulting
C.P.C. Manuel Santana
Partner · MSST Consulting
Tijuana, Baja California
Public Accountant with extensive experience in consulting, tax planning, and wealth planning, specializing in the development of strategies for companies, business owners, families, and family wealth groups.
He holds a Bachelor’s Degree in Public Accounting from the Autonomous University of Baja California (UABC) and a specialization in Taxation, complemented by various courses and continuing education programs in tax, finance, and wealth planning.
Throughout his professional career, he has specialized in developing tax and wealth planning strategies, advising different groups on the structuring, protection, management, and transfer of their assets, while considering the tax, corporate, and financial implications of each decision.
As a partner at MSST Consulting, he advises companies, shareholders, and family groups that require a comprehensive approach to organizing their business and wealth structures, evaluating tax alternatives, and anticipating the potential effects of significant investment, restructuring, or succession decisions.
His professional experience is complemented by an extensive academic career as a university professor in various subjects, allowing him to combine technical analysis with a practical and structured understanding of tax legislation and its application in business.
His approach is based on the principle that wealth planning should not be addressed in isolation, but rather as part of a comprehensive strategy that integrates business, wealth, family, and long-term objectives.
He holds a Bachelor’s Degree in Public Accounting from the Autonomous University of Baja California (UABC) and a specialization in Taxation, complemented by various courses and continuing education programs in tax, finance, and wealth planning.
Throughout his professional career, he has specialized in developing tax and wealth planning strategies, advising different groups on the structuring, protection, management, and transfer of their assets, while considering the tax, corporate, and financial implications of each decision.
As a partner at MSST Consulting, he advises companies, shareholders, and family groups that require a comprehensive approach to organizing their business and wealth structures, evaluating tax alternatives, and anticipating the potential effects of significant investment, restructuring, or succession decisions.
His professional experience is complemented by an extensive academic career as a university professor in various subjects, allowing him to combine technical analysis with a practical and structured understanding of tax legislation and its application in business.
His approach is based on the principle that wealth planning should not be addressed in isolation, but rather as part of a comprehensive strategy that integrates business, wealth, family, and long-term objectives.
Tax PlanningWealth PlanningTax and Business StrategiesStructuring and Reorganization of Business GroupsAsset Protection and Wealth OrganizationSuccession PlanningCorporate Structure AnalysisTax ConsultingAdvisory Services for Shareholders and Family Groups